Digital assets

Your digital business, organised in one place.

Your website may be the most visible part of your digital presence, but it is only one part of the infrastructure your business depends on. Domains, DNS, email, Google services, social platforms, cloud tools, hosting accounts and administrator access can all affect the ability of a business to operate online.

Register

What counts as a digital business asset?

Business Vault creates a structured Digital Asset Register so this information can be documented, monitored and reviewed from one platform.

Common assets Australian businesses depend on

  • Website
  • Domain names
  • DNS
  • Hosting
  • Business email
  • Google Business Profile
  • Google Search Console
  • Google Analytics
  • Google Ads
  • Google Workspace
  • Microsoft 365
  • Facebook
  • Instagram
  • Meta Business
  • LinkedIn
  • Cloudflare
  • WordPress
  • Shopify
  • Payment platforms
  • Other critical digital services

Digital Asset Register

One structured record for every critical asset

For every asset, businesses can maintain the information needed to understand ownership, access and recovery readiness.

Typical fields

  • Provider
  • Account identifier
  • Owner
  • Administrator
  • Responsible agency
  • Recovery contact
  • Status
  • Risk
  • Last verification
  • Notes
  • Supporting documentation

ABC Plumbing Pty Ltd

  • Domain

    Director

  • Google Business

    Director + agency

  • Website

    Agency + developer

  • Facebook

    Former employee ⚠

Demonstration relationships. Business Vault documents ownership. It does not become the owner.

Core assets

Your core digital assets

Start with the services that would create a real operational problem if access was lost. Expand the register as the business grows.

Domain

The registrar account controls renewal, transfers and often DNS access. Record the registrar, registrant email, renewal status and who can sign in.

Website

Know where the site is built and published, who administers the CMS, and whether a restore is possible without the original developer.

DNS

Nameservers and DNS records decide where the website and email resolve. Unexpected changes can move traffic or mail without an obvious website edit.

Hosting

Hosting credentials, billing contacts and backup locations determine whether the business can recover a site after an outage or supplier change.

Business email

Workspace or Microsoft 365 control, admin roles and recovery contacts matter as much as individual mailboxes.

Google Business Profile

Owners and managers can change the name, phone, website and category customers see. Record profile identifiers and internal ownership.

Search Console and Analytics

These accounts affect how the business understands search performance and website traffic. Document who holds property ownership.

Advertising, social and cloud

Google Ads, Meta, social pages, cloud platforms and payment services often sit with agencies or former staff. Record owner versus manager relationships clearly.

Ownership matters

The difference between owner and manager

Having access does not necessarily mean your business owns an account.

Access is not ownership

An agency may manage Google Ads without being the business owner. A developer may administer WordPress without owning the hosting account. A staff member may manage a Facebook Page while the underlying Meta business account belongs elsewhere.

Keep relationships separate

Business Vault keeps these relationships separate so the organisation can understand who has operational access and who ultimately controls the asset.

Who owns it?

Which account has primary access, and does the company itself have administrator access?

Who still has access?

Does a former employee or former agency still control the account? Is access tied to someone's personal email address?

Is there a backup administrator?

Continuity fails when only one person, or only one supplier, can recover the asset.

One operational view

Instead of relying on individual staff members, old emails or agency knowledge, businesses can maintain one structured source of information about their critical digital assets.

Reviews

When to review an asset

A register only stays useful when ownership and access are checked after real business changes.

People changes

Review when an employee leaves, a contractor finishes, an agency changes or a developer completes their work.

Provider and billing changes

Review when a hosting provider changes, a billing contact changes or a recovery email changes.

Incidents and growth

Review after an incident, and when a new location opens or a new customer-facing channel becomes important.

Scheduled cadence

A quarterly access review is a sensible default for most small businesses, even when nothing dramatic has happened.

Build your Digital Asset Register.

Start documenting the websites, domains, inboxes and accounts your business actually depends on.